{"id":100,"date":"2024-04-19T09:39:17","date_gmt":"2024-04-19T01:39:17","guid":{"rendered":"https:\/\/jbuild.mightydv.com\/emotivate\/?page_id=100"},"modified":"2024-06-19T21:17:12","modified_gmt":"2024-06-19T13:17:12","slug":"our-people","status":"publish","type":"page","link":"https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/?page_id=100","title":{"rendered":"Our people"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 class=\"h2\" style=\"text-align: center;\">EXCEPTIONAL TALENT EMPOWERED BY EFFICIENT PROCESS<\/h1>\n<p>[\/vc_column_text]<div class=\"wrap-team\"> <div class=\"list-team row\"><button data-fancybox=\"team\" data-src=\"#team1\" class=\"single-team col-6 col-md-4 col-lg-4 col-xl-3\">\n            <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/Paul3.jpg)\"><\/div>\n            <h3>Paul Andreacchio<\/h3><p>GENERAL MANAGER AND ACCOUNT DIRECTOR<\/p><\/button><button data-fancybox=\"team\" data-src=\"#team2\" class=\"single-team col-6 col-md-4 col-lg-4 col-xl-3\">\n            <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/Krimmer1.jpg)\"><\/div>\n            <h3>Dave Krimmer<\/h3><p>SENIOR COPYWRITER AND STRATEGIST<\/p><\/button><button data-fancybox=\"team\" data-src=\"#team3\" class=\"single-team col-6 col-md-4 col-lg-4 col-xl-3\">\n            <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/ANETA1.jpg)\"><\/div>\n            <h3>Aneta Refaat<\/h3><p>ACCOUNT SERVICE LEAD<\/p><\/button><button data-fancybox=\"team\" data-src=\"#team4\" class=\"single-team col-6 col-md-4 col-lg-4 col-xl-3\">\n            <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/IMG_0060.jpg)\"><\/div>\n            <h3>Nathalie Garcia<\/h3><p>CREATIVE DIRECTOR AND ART DIRECTOR<\/p><\/button><button data-fancybox=\"team\" data-src=\"#team5\" class=\"single-team col-6 col-md-4 col-lg-4 col-xl-3\">\n            <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/LOO.jpg)\"><\/div>\n            <h3>Louisa Hull<\/h3><p>STRATEGIC DIRECTION\/PROJECT LEADER<\/p><\/button><button data-fancybox=\"team\" data-src=\"#team6\" class=\"single-team col-6 col-md-4 col-lg-4 col-xl-3\">\n            <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/IMG_0058.jpg)\"><\/div>\n            <h3>Adam Taor<\/h3><p>DIRECTOR<\/p><\/button><button data-fancybox=\"team\" data-src=\"#team7\" class=\"single-team col-6 col-md-4 col-lg-4 col-xl-3\">\n            <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/06\/sam-scaled.jpg)\"><\/div>\n            <h3>Sam (Samantha) McCourt<\/h3><p>SENIOR ACCOUNT DIRECTOR<\/p><\/button><button data-fancybox=\"team\" data-src=\"#team8\" class=\"single-team col-6 col-md-4 col-lg-4 col-xl-3\">\n            <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/Dannielle1.jpg)\"><\/div>\n            <h3>Danielle Ciardi<\/h3><p>SENIOR ACCOUNT DIRECTOR<\/p><\/button><button data-fancybox=\"team\" data-src=\"#team9\" class=\"single-team col-6 col-md-4 col-lg-4 col-xl-3\">\n            <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/KATH2.jpg)\"><\/div>\n            <h3>Katherine McGrow<\/h3><p>SENIOR COPYWRITER<\/p><\/button><button data-fancybox=\"team\" data-src=\"#team10\" class=\"single-team col-6 col-md-4 col-lg-4 col-xl-3\">\n            <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/Marg1.jpg)\"><\/div>\n            <h3>Margurite Allegri<\/h3><p>SENIOR ART DIRECTOR<\/p><\/button><button data-fancybox=\"team\" data-src=\"#team11\" class=\"single-team col-6 col-md-4 col-lg-4 col-xl-3\">\n            <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/Donna1.jpg)\"><\/div>\n            <h3>Donna Dunn<\/h3><p>OFFICE MANAGER<\/p><\/button><button data-fancybox=\"team\" data-src=\"#team12\" class=\"single-team col-6 col-md-4 col-lg-4 col-xl-3\">\n            <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/06\/rachel.png)\"><\/div>\n            <h3>Rachel De Weever<\/h3><p>GRAPHIC DESIGNER<\/p><\/button><button data-fancybox=\"team\" data-src=\"#team13\" class=\"single-team col-6 col-md-4 col-lg-4 col-xl-3\">\n            <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/IMG_0097.jpg)\"><\/div>\n            <h3>Alana Scarf<\/h3><p>SENIOR COPYWRITER<\/p><\/button><div class=\"col-12 col-md-8 col-xl-9\">\n                    <div class=\"wpb_text_column\">\n                        <blockquote>\u201c[emotivate\u2019s] strategic ability, creativity and professionalism result in consistently excellent outcomes. Total cost transparency and good value for money complete a truly remarkable package.\u201d<\/blockquote>\n                        <p>Senior pharma marketeer<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div><\/div><div class=\"info-box\" id=\"team1\">\n            <div>\n                <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/Paul3.jpg)\"><\/div>\n                <div class=\"info\">\n                    <div class=\"scroll\">\n                        <h3>Paul Andreacchio<\/h3><p>GENERAL MANAGER AND ACCOUNT DIRECTOR AT EMOTIVATE SINCE 2012<\/p><p>Before joining emotivate, I was a journalist, working at the forefront of the transition from print to digital, eventually becoming GM of a digital agency.<\/p>\n<p><em>\u201cI was Deputy Editor of Australian Doctor at 26. I produced websites for Cricket Australia, the AFL and NRL during the Internet boom, and I even wrote an advice column for CLEO.<\/p>\n<p>The rate of change in pharma now feels like the print-to-Internet boom of the late \u201890s. I lived and learned through that, so I think I can help.\u201d<\/em><\/p>\n<\/div>\n                <\/div>\n            <\/div>\n        <\/div><div class=\"info-box\" id=\"team2\">\n            <div>\n                <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/Krimmer1.jpg)\"><\/div>\n                <div class=\"info\">\n                    <div class=\"scroll\">\n                        <h3>Dave Krimmer<\/h3><p>SENIOR COPYWRITER AND STRATEGIST AT EMOTIVATE SINCE 2013<\/p><p>Other than helping launch more than 40 drugs across Australia and New Zealand over the past 12 years, I\u2019m also an internationally acclaimed medical scientist and hold a Masters in Marketing Strategy.<\/p>\n<p><em>\u201cI aim to help people make such good work that they\u2019re as successful within their companies, as the brands they work on are within their markets.\u201d<\/em><\/p>\n<\/div>\n                <\/div>\n            <\/div>\n        <\/div><div class=\"info-box\" id=\"team3\">\n            <div>\n                <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/ANETA1.jpg)\"><\/div>\n                <div class=\"info\">\n                    <div class=\"scroll\">\n                        <h3>Aneta Refaat<\/h3><p>ACCOUNT SERVICE LEAD AT EMOTIVATE SINCE 2010<\/p><p>With 22 years\u2019 experience in healthcare advertising and countless product launches across many therapeutic areas, I have honed my skills in working closely with clients to elevate their brands and help them achieve success.<\/p>\n<p><em>\u201cI believe in fostering strong partnerships, integrating myself as a vital member of my client\u2019s team, rather than being just an external factor.\u201d<\/em><\/p>\n<\/div>\n                <\/div>\n            <\/div>\n        <\/div><div class=\"info-box\" id=\"team4\">\n            <div>\n                <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/IMG_0060.jpg)\"><\/div>\n                <div class=\"info\">\n                    <div class=\"scroll\">\n                        <h3>Nathalie Garcia<\/h3><p>CREATIVE DIRECTOR AND ART DIRECTOR, AT EMOTIVATE SINCE 2010<\/p><p>With 25+ years\u2019 experience in healthcare agencies, I am expert at creating new brand campaigns, and optimising existing global brands for the Australian context.<\/p>\n<p>Most importantly, I ensure your communication (internal and external) is as effective and impactful as possible. That\u2019s all your communication. Every job deserves the best. So I care as much about a technical slide deck, for example, as I do about making ad campaigns.<\/p>\n<p><em>\u201cThe nicest thing a client ever said to me was that I \u2018Deliver work that is on or beyond brief, every time\u2019. I\u2019ll take that!\u201d<\/em><\/p>\n<\/div>\n                <\/div>\n            <\/div>\n        <\/div><div class=\"info-box\" id=\"team5\">\n            <div>\n                <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/LOO.jpg)\"><\/div>\n                <div class=\"info\">\n                    <div class=\"scroll\">\n                        <h3>Louisa Hull<\/h3><p>STRATEGIC DIRECTION\/PROJECT LEADER <br \/>\r\nCO-FOUNDER OF EMOTIVATE<\/p><p>With a 1st class degree in Molecular Biology and 25 years\u2019 agency experience, I understand how to solve complex problems affecting healthcare brands.<\/p>\n<p><em>\u201cI, and the team, work to deeply understand you, the way you work, and your customers. This might sound obvious, but it\u2019s the path to long-term success.\u201d<\/em><\/p>\n<\/div>\n                <\/div>\n            <\/div>\n        <\/div><div class=\"info-box\" id=\"team6\">\n            <div>\n                <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/IMG_0058.jpg)\"><\/div>\n                <div class=\"info\">\n                    <div class=\"scroll\">\n                        <h3>Adam Taor<\/h3><p>DIRECTOR<\/p><p>Aside from having 30 years\u2019 agency experience, I\u2019m medically qualified, a published author and an experienced medical journalist.<\/p>\n<p><em>\u201cI\u2019m first and foremost a communicator. That means I\u2019m an advocate for your brand and your customers. Because brands with the simplest, most impactful and relevant stories win.\u201d<\/em><\/p>\n<\/div>\n                <\/div>\n            <\/div>\n        <\/div><div class=\"info-box\" id=\"team7\">\n            <div>\n                <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/06\/sam-scaled.jpg)\"><\/div>\n                <div class=\"info\">\n                    <div class=\"scroll\">\n                        <h3>Sam (Samantha) McCourt<\/h3><p>SENIOR ACCOUNT DIRECTOR AT EMOTIVATE SINCE 2012<\/p><p>With over 24 years\u2019 experience in pharma, spanning roles in GP and Specialist Sales, Marketing and Training, coupled with 15 years in healthcare agencies, I have a thorough understanding of the industry.<\/p>\n<p>As a Registered Nurse specialising in Oncology, I also have useful insight into issues facing customers and patients.<\/p>\n<p><em>\u201cI pride myself on meeting deadlines and client expectations with every single job I touch. Having launched many products, I thrive on pressure and get a real kick out of delivering an exceptional product and experience for my clients, every time.\u201d<\/em><\/p>\n<\/div>\n                <\/div>\n            <\/div>\n        <\/div><div class=\"info-box\" id=\"team8\">\n            <div>\n                <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/Dannielle1.jpg)\"><\/div>\n                <div class=\"info\">\n                    <div class=\"scroll\">\n                        <h3>Danielle Ciardi<\/h3><p>SENIOR ACCOUNT DIRECTOR AT EMOTIVATE SINCE 2016<\/p><p>As a former rep for Pfizer, and with a long career in specialist healthcare agencies, I know the pharma industry inside out. This, plus my enormous appetite for work, ensures you get excellence in thinking and execution.<\/p>\n<p><em>\u201cYou know the saying: \u2018If you want a job done, give it to a busy person.\u2019 That\u2019s me! I get bored when I\u2019m not busy. So bring it on.\u201d<\/em><\/p>\n<\/div>\n                <\/div>\n            <\/div>\n        <\/div><div class=\"info-box\" id=\"team9\">\n            <div>\n                <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/KATH2.jpg)\"><\/div>\n                <div class=\"info\">\n                    <div class=\"scroll\">\n                        <h3>Katherine McGrow<\/h3><p>SENIOR COPYWRITER AT EMOTIVATE SINCE 2009<\/p><p>My interests and background span a mixture of disciplines &#8211; 25 years as healthcare copywriter; postgraduate qualifications in journalism and psychology, and a neuroscience honours degree &#8211; which converge on the concept of connection.<\/p>\n<p><em>\u201cEffective communication is all about connection. I care about how you best connect with your customers, so we support them in the most effective way possible to prescribe your brand.\u201d<\/em><\/p>\n<\/div>\n                <\/div>\n            <\/div>\n        <\/div><div class=\"info-box\" id=\"team10\">\n            <div>\n                <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/Marg1.jpg)\"><\/div>\n                <div class=\"info\">\n                    <div class=\"scroll\">\n                        <h3>Margurite Allegri<\/h3><p>SENIOR ART DIRECTOR AT EMOTIVATE SINCE 2017<\/p><p>With a Bachelor of Arts in Graphic Design and over 25 years\u2019 experience, I have worked with many recognised consumer brands, ranging from fashion to FMCG, with a focus on healthcare advertising (including animal health) over the past decade.<\/p>\n<p><em>\u201cI have a passion for ideas, and design, with an artist\u2019s eye for aesthetics. My mission is to deliver creativity in everything I do.\u201d<\/em><\/p>\n<\/div>\n                <\/div>\n            <\/div>\n        <\/div><div class=\"info-box\" id=\"team11\">\n            <div>\n                <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/Donna1.jpg)\"><\/div>\n                <div class=\"info\">\n                    <div class=\"scroll\">\n                        <h3>Donna Dunn<\/h3><p>OFFICE MANAGER AT EMOTIVATE SINCE 2015<\/p><p>Since my first role as a product developer at the iconic British company Boots, I have spent 25 years in marketing and branding agencies.<\/p>\n<p><em>\u201cMy aim is to work collaboratively with colleagues, customers and suppliers to ensure seamless efficiency, and to provide a friendly and professional point of contact with the business.\u201d<\/em><\/p>\n<\/div>\n                <\/div>\n            <\/div>\n        <\/div><div class=\"info-box\" id=\"team12\">\n            <div>\n                <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/06\/rachel.png)\"><\/div>\n                <div class=\"info\">\n                    <div class=\"scroll\">\n                        <h3>Rachel De Weever<\/h3><p>GRAPHIC DESIGNER AT EMOTIVATE SINCE 2012<\/p><p>I specialise in bringing concepts to final production stage, and take great pride in getting artwork out accurately, on time.<\/p>\n<p><em>\u201cIt\u2019s a vital part of the job, because no matter how clever the strategy or innovative the tactic, if the execution isn\u2019t up to scratch, it costs you dearly in terms of quality and efficiency.\u201d<\/em><\/p>\n<\/div>\n                <\/div>\n            <\/div>\n        <\/div><div class=\"info-box\" id=\"team13\">\n            <div>\n                <div class=\"img\" style=\"background-image:url(https:\/\/wpt-gejh.149-28-179-94.cpanel.site\/wp-content\/uploads\/2024\/04\/IMG_0097.jpg)\"><\/div>\n                <div class=\"info\">\n                    <div class=\"scroll\">\n                        <h3>Alana Scarf<\/h3><p>SENIOR COPYWRITER AT EMOTIVATE SINCE 2016<\/p><p>I have a PhD in Pharmacology and 13 years\u2019 medical writing experience.<\/p>\n<p>Aside from being an author of high impact, peer-reviewed journal articles, I have broad agency experience, writing for medical oncologists through to consumers, from accredited slide decks to advertising, from infant formulas to immune checkpoint inhibitors.<\/p>\n<p><em>\u201cI bring critical thinking to every task, to help ensure every customer interaction is targeted, meaningful and fulfils a strategic need. 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